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Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.

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Innovate or Die. Three words behind every design decision we make.

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Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.

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We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.

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Helping riders make data-driven decisions to improve the ride.

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Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.

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