Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
We’re championing innovative fabrics and on body technology to make every ride, your best ride. Find everything from performance-first jerseys and Body Geometry chamois, the toughest trail apparel, to sweat-wicking SWAT equipped storage options.