Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
Trail builders are the unsung heroes of mountain biking. We are changing that. Specialized Soil Searching is a movement to recognise, celebrate, and support the trail builders who help shape our sport and our stoke.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
World Champions to beginners| everyone uses bike grips. Shop every type of grip under the sun| from kids grips to bar tape. Keep those hands on the bars.