Society says it’s an uncomfortable subject, but guess what? Many women experience saddle pain and numbness on their labia when they ride, and it has real consequences. Some women will ride less, some will quit riding altogether, and in extreme cases, some will even seek surgical intervention.

This isn’t OK with us, so we set about solving the issue once and for all with the all-new Women’s Power Saddle with MIMIC technology. Harnessing decades of Body Geometry knowledge and methodology, this revolutionary saddle’s been ergonomically designed and scientifically tested to provide structural and anatomical support, while also reducing pressure on “sensitive areas.”

No more suffering in silence—no more suffering at all. So what if society is uncomfortable hearing about pain and numbness on your vagina (or more accurately, your labia)? That’s no reason for you to be uncomfortable on your bike.

Where there’s a will Dr. Andy Pruitt and his team find a way. And to get to this design, they built on the foundation of Body Geometry: Identify a problem, solve it through design, and validate it with science.