The Bike Route

3660 North Front Street, Suite 3,Fayetteville, AR 72703

+1 479 966 4050

Open Today
10:00 - 18:00

Monday
10:00 – 18:00
Tuesday
10:00 – 18:00
Wednesday
10:00 – 18:00
Thursday
10:00 – 18:00
Friday
10:00 – 18:00
Saturday
09:00 – 17:00
Sunday
Closed

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Roval Store

Hand-built, high-performance carbon fiber road, XC and triathlon wheelsets designed to be true to your ride.

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S-Works Store

S-Works products represent the absolute pinnacle of innovation—engineered with the world’s best technology, materials and manufacturing quality.

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Turbo

Turbo e-bikes combine speed and style through innovative pedal-assist motors, infinite ride tuning, and smart connectivity. It’s you, only faster.

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Connect With Us

@thebikeroute

/thebikeroute

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Shop Specialized

Shop our entire inventory online at Specialized.com and select our store as a pickup location at checkout!

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Events at The Bike Route

See what's happening at The Bike Route. Learn more about upcoming group rides and events in the community!

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Expanded Selection

The Bike Route is connected to the Incycle Marketplace, where you can shop our products online along with an expanded selection of new bikes, pre-owned bikes, apparel, and gear from bike shops all over the USA.

Shop now – your dream ride awaits!

About the Store

The Bike Route's goal is to provide each bicycle customer with an exceptional shopping experience from greeting to sale to follow-up. TBR gives you same-week repairs, a comprehensive inventory, and a level of professionalism you deserve.

We opened in 2010 to do the bike shop ‘thing’ on a level that dignifies this sport. We understood the ‘barriers to entry’ in cycling and wanted to eliminate those barriers. We greet, we listen to our customers and more importantly, we know these purchases are not cheap. Sometimes we make mistakes but we try hard to make sure your shopping experience is top notch.