Specialized Concept Store - Birmingham

The Retül Match Tower helps our trained fitters make personalized product recommendations in a matter of minutes through digital technology.

Hand-built, high-performance carbon fiber road, XC and triathlon wheelsets designed to be true to your ride.

S-Works products represent the absolute pinnacle of innovation—engineered with the world’s best technology, materials and manufacturing quality.

Nothing beats a real ride. We have a fleet of demo bikes available so you can test ride your dream bike with our expertly trained staff there to answer all your questions.