Infinity Cycles, Durham opened its doors in July 2009, serving up an unbeatable mix of industry leading brands, products and services. From the start, the store has been run by staff who are all keen cyclists from a variety of riding backgrounds.

Since then, Infinity Cycles went from strength to strength, with a focus on after-sales and customer service laying the foundation for the success of the business. The store now covers over 800m2 and boasts a dedicated Tech Service Centre and a large, well-stocked showroom which includes a dedicated Specialized Turbo E-Bike department situated on the ground floor.

In 2022 Infinity Cycles became part of the Specialized family, and we are proud to continue serving all existing and new riders.