Made for riders, by riders.

Riding Forward Together

The recent wildfires in Los Angeles have scarred the landscape and deeply impacted the local biking community. Neighborhoods we know and trails we’ve ridden and helped build have been devastated. As a company rooted in California, this crisis hits especially close to home.

How You Can Help

For those who’ve lost everything, anything helps. Your support can bring relief to individuals, families, and communities impacted by these fires. Consider donating to trusted organizations working on the front lines:

American Red Cross
California Community Foundation
LA Fire Department Foundation
World Central Kitchen
Pasadena Humane Society

Our Commitment To Recovery

At Specialized, we’re committed to supporting recovery and rebuilding efforts in meaningful ways:

Trail Rehabilitation

We’re dedicating 500 hours of trail work through our Soil Searching initiative. Once conditions allow and we receive the necessary permissions, we’ll organize efforts to help restore the trails we love.

Bike Sale Donations

From February 16 to February 22, we’ll donate $100 to the American Red Cross for every bike sold on Specialized.com, supporting ongoing relief efforts across affected communities.*

Community Support

Together with some of our retail partners, we’ve collected donations from the community and contributed apparel, equipment, and kids’ bikes to be distributed to those in need.

Standing Together for LA

This is our community, and we’re here to help rebuild. Every donation, every effort, and every rider standing together makes a difference.

*For every bicycle sold from February 16, 2025 to February 22, 2025, Specialized Bicycle Components, Inc. will donate $100 to the American National Red Cross, which is a 501(c)(3) non-profit organization. Purchase of a bicycle from Specialized Bicycle Components, Inc. during this timeframe does not guarantee a tax deduction and consumers should check with their tax preparer about any possible personal deductions.