With more wins than you can count with two hands, there’s no denying that four-time World Champion Loic Bruni is well on his way to being one of the greatest downhill racers ever. At age 27, he’s won four World Championships, seven World Cups, and over 30 top-five finishes. With all this in mind, we’ve designed the Butter Collection to celebrate Bruni’s accolades into the 2022 season. Channel your inner Bruni with the Butter Collection.

Finding the perfect trail jersey is often a struggle—but with our new Butter Trail Jerseys, we believe we've hit the mark. The secret sauce comes from the new MiniR® fabric that reflects the sun to help keep you cool—yet is plenty tough for the rigors and abuse that comes with trail riding. Not stopping there, we employed a casual style so you'll feel right at home on the mountain and then grabbing some grub on the way home.