Chain Reaction Cycles

Our Active Expert stores offer a broad range of bikes, plus expert advice and stellar service for fitness, commuting, and fun.

Equipped with top gear and expert support, these stores prepare you for any gravel journey. Get ready to explore new paths.

Gear up with the best, guided by trail-savvy pros. Your mountain biking adventure starts here.

The Retül Match Tower helps our trained fitters make personalized product recommendations in a matter of minutes through digital technology.

Discover premium road bikes, expert advice, and top-tier service to help you conquer every ride, from alpine passes to local KOMs.

Hand-built, high-performance carbon fiber road, XC and triathlon wheelsets designed to be true to your ride.

S-Works products represent the absolute pinnacle of innovation—engineered with the world’s best technology, materials and manufacturing quality.

Nothing beats a real ride. We have a fleet of demo bikes available so you can test ride your dream bike with our expertly trained staff there to answer all your questions.

Turbo e-bikes combine speed and style through innovative pedal-assist motors, infinite ride tuning, and smart connectivity. It’s you, only faster.