Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
Outride provides evidence-based cycling interventions to improve social, emotional, and cognitive health.
Saving money is like saving time—if you can do it, you'd be a fool not to. And lucky for you, this collection of past-season goods will save you both. Time, however, is not on your side, because once this top-shelf gear goes, it's gone for good.
Shimano Ultegra Di2
